Staging Your Home to Sell


  1. Introduction
  2. Benefits of Staging Your Home
  3. Key Areas to Focus On
  4. Staging Tips and Tricks
  5. Hiring a Professional Stager
  6. DIY Staging
  7. FAQs


Staging your home to sell is a crucial step in the home selling process. It involves preparing and decorating your home in a way that appeals to the broadest range of potential buyers. Effective staging can make your home look more attractive, helping it sell faster and for a higher price.

Benefits of Staging Your Home

Faster Sale

  • Attract More Buyers: A well-staged home can attract more potential buyers, increasing the likelihood of a quick sale.
  • Stand Out: Staging helps your home stand out from other listings, making it more memorable to buyers.

Higher Sale Price

  • Increase Perceived Value: Staging can make your home appear more valuable, leading to higher offers.
  • Competitive Edge: In a competitive market, a staged home can give you an edge over similar properties.

Enhanced Online Appeal

  • Better Photos: Staged homes photograph better, making your online listing more attractive.
  • First Impressions: High-quality photos create a strong first impression, encouraging buyers to schedule viewings.

Key Areas to Focus On

Curb Appeal

  • Landscaping: Mow the lawn, trim bushes, and plant flowers to create a welcoming entrance.
  • Exterior Cleaning: Power wash the siding, clean windows, and ensure the driveway and walkways are clear of debris.

Living Room

  • Declutter: Remove excess furniture and personal items to make the space feel larger.
  • Neutral Colors: Use neutral colors to appeal to a broad range of buyers.
  • Focal Point: Arrange furniture to highlight a focal point, such as a fireplace or a large window.


  • Clean and Organize: Ensure all surfaces are spotless and free of clutter. Organize cabinets and pantry.
  • Modern Updates: Consider updating hardware, light fixtures, and adding a fresh coat of paint to cabinets.
  • Staging Props: Place a bowl of fresh fruit or a vase of flowers on the countertop.


  • Neutral Bedding: Use neutral bedding to create a clean and inviting atmosphere.
  • Simplify Decor: Remove personal items and keep decor simple.
  • Highlight Space: Arrange furniture to show off the room’s size and functionality.


  • Deep Clean: Ensure all surfaces are spotless, and replace worn-out towels and rugs.
  • Modern Touches: Update fixtures if needed and add a fresh shower curtain.
  • Spa-Like Feel: Add elements like candles, plants, and decorative soaps to create a spa-like ambiance.

Outdoor Spaces

  • Tidy Up: Clean patios, decks, and outdoor furniture.
  • Create Inviting Areas: Arrange seating areas to showcase the outdoor space as an extension of the home.
  • Add Greenery: Use potted plants and flowers to add color and life.

Staging Tips and Tricks

Declutter and Depersonalize

  • Remove Personal Items: Take down family photos, personal collections, and any memorabilia.
  • Simplify Spaces: Clear out excess items from all rooms to make them look more spacious.

Deep Clean

  • Thorough Cleaning: Clean every corner of your home, including carpets, windows, and baseboards.
  • Fresh Scents: Use air fresheners or natural scents like citrus or lavender to make your home smell inviting.

Neutral Decor

  • Neutral Colors: Use neutral paint colors and decor to appeal to a wide range of buyers.
  • Minimize Bold Patterns: Keep patterns and bold colors to a minimum to create a calm and inviting space.


  • Natural Light: Open curtains and blinds to let in natural light.
  • Add Lamps: Use lamps and lighting fixtures to brighten up darker areas.

Furniture Arrangement

  • Create Flow: Arrange furniture to create a natural flow and make rooms feel larger.
  • Highlight Functionality: Show off the functionality of each room by arranging furniture appropriately.

Add Finishing Touches

  • Fresh Flowers: Place fresh flowers in key areas to add color and life.
  • Decorative Items: Use decorative items like throw pillows, artwork, and rugs to add warmth and style.

Hiring a Professional Stager

Finding the Right Stager

  • Referrals and Reviews: Ask for referrals from your real estate agent and read online reviews.
  • Portfolio: Review the stager’s portfolio to ensure their style matches your home’s needs.

Cost of Staging

  • Varies by Home: The cost of staging can vary widely depending on the size of your home and the extent of the staging.
  • Budgeting: Discuss your budget with potential stagers to find one that fits your financial plan.

Benefits of Professional Staging

  • Expertise: Professional stagers have the experience and skills to make your home look its best.
  • Time-Saving: Hiring a stager can save you time and effort, allowing you to focus on other aspects of the sale.

DIY Staging

Budget-Friendly Tips

  • Declutter and Clean: Focus on decluttering and deep cleaning as these are cost-effective ways to improve your home’s appeal.
  • Simple Updates: Make simple updates like painting walls, updating hardware, and rearranging furniture.
  • Borrow and Repurpose: Use items you already have or borrow decor from friends and family.

Resources for DIY Staging

  • Online Guides: Use online guides and tutorials to learn staging techniques.
  • Inspiration: Look for inspiration on websites like Pinterest and home decor blogs.
  • Checklists: Use staging checklists to ensure you cover all essential areas.


What is home staging?

Home staging is the process of preparing and decorating a home to make it more attractive to potential buyers. It involves decluttering, cleaning, arranging furniture, and adding decor to highlight the home’s best features.

Why is staging important when selling a home?

Staging can help your home sell faster and for a higher price by making it more appealing to buyers. It enhances the online listing photos, creates a positive first impression, and helps buyers visualize themselves living in the space.

How much does professional home staging cost?

The cost of professional home staging varies depending on the size of the home, the extent of the staging, and the stager’s rates. It can range from a few hundred to several thousand dollars.

Can I stage my home myself?

Yes, you can stage your home yourself by following staging tips and techniques. Focus on decluttering, cleaning, using neutral decor, and arranging furniture to highlight the home’s best features.

How do I find a good home stager?

Ask for referrals from your real estate agent, read online reviews, and review potential stagers’ portfolios to find one that fits your needs and budget.

Staging your home effectively can make a significant difference in the selling process, attracting more buyers and potentially leading to a faster and higher sale. Whether you choose to hire a professional stager or do it yourself, the effort you put into staging will be well worth it. For personalized advice and support, consider consulting a real estate expert, such as those at Dale McCarthy Real Estate.

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